OFFICIAL BUD LIGHT GOLDEN CAN CONTEST RULES

IMPORTANT:  PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE BUD LIGHT GOLDEN CAN PROMOTION (THE "CONTEST").  BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”).

NO PURCHASE NECESSARY. MUST BE 21 YEARS OF AGE OR OLDER, A RESIDENT OF CANADA AND HOLD A VALID PASSPORT FOR TRAVEL TO THE UNITED STATES TO PARTICIPATE.

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL properties LLC, NFL Enterprises LLC, NFL, International LLC and each of their respective direct and indirect subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) shall have no liability or responsibility for any claim arising in connection with participation in this promotion and/or any prize awarded in connection therewith. The NFL entities have not offered or sponsored this promotion in any way.

 

ELIGIBILITY: To be eligible to participate, you must:

1. be 21 years of age or older;
2. be a legal resident of Canada;
3. hold a valid passport for travel to the United States; and
4. not be a member of the immediate families of an employee, contractor, agent or representative of the Contest Sponsor, or any of its respective parent companies, subsidiaries, affiliates, agencies, distribution companies, the applicable liquor authorities, participating liquor licensees, prize suppliers, or any of their respective shareholders, trustees, directors, officers, employees or agents, or any person who is domiciled with any of the foregoing persons.

For the purpose of the Contest “immediate family” is defined as parent, spouse, sibling, child or any person residing in the same household or domiciled with any such employees or representatives. The Provincial Liquor Authorities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this contest.

If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that they are the authorized account holder of the e-mail address associated with the winning entry.

 

CONTEST PERIOD: The Contest begins at approximately 12:00 a.m. Eastern Time (“ET”) on or about September 1, 2024 and ends at 11:59 p.m. ET on December 1, 2024 (the “Contest Close Date”).

 

HOW TO ENTER & HOW TO WIN:  To participate in the Contest, entrants must have Internet access and a valid email address.  There are two ways to enter the Contest, as follows:

1. Golden Cans. During the Contest Period, find a specially marked golden can randomly seeded inside of specially marked packs of Bud Light. Scan the quick response (“QR”) code located on your golden can and follow the instructions to enter the information requested for a chance to win the Grand Prize.  Once you have completed a contest entry form in full, including providing the correct answer to a skill-testing question, click “submit” and you will immediately see a message confirming that you are a Prize winner and have been entered into the Grand Prize draw. If confirmed as a winner, a Prize (as defined below) will be sent electronically to your registered email address (provided within the Web Submission Form at time of entry). Entrants must also provide the correct answer to the skill-testing question and be in compliance with these Contest rules in order to be eligible to win (the “Eligibility Requirements”). Golden cans must be found and redeemed prior to the Contest Close Date. Golden cans found and redeemed after the Contest Close Date are void. 
2. No Purchase Necessary. For a chance to win without purchase (a “No Purchase Entry”), send a stamped envelope that includes an original 100-word essay on “What Bud Light means to you” (the “Essay”) to 180 Henri Dunant St., Moncton, NB, E1E 1E6. Limit one (1) request per envelope. In your envelope, you must include (i) your original handwritten Essay; (ii) another postage stamped envelope with your return mailing address; and (iii) a separate page that includes name, date of birth, the date, your signature and the statement "I am of legal drinking age in my province or territory of residence and a resident of Canada". Only original Essays will be accepted. Duplicate Essays will be void and will not receive an entry. Requests must be received in time so that a PIN can be mailed to you in time to participate before the Contest Close Date. While supplies last. Any request that does not meet each of these requirements will be refused at the sole discretion of Contest Sponsor. Contest Sponsor is under no obligation to notify you where your request is refused. Once received, Contest Sponsor will send a unique PIN Code to the return mailing address provided. Visit: https://www.shopbeergear.ca/BLCanadaSB59 (the “Contest Website”) and enter your unique PIN code to reveal if you are a potential Prize Winner. Entrants must enter their unique PIN and complete the Contest form in its entirety, including provide the correct answer to the skill-testing question and be in compliance with these Contest rules to receive a chance to win a Prize and be entered into the Grand Prize Draw. If confirmed as a Prize winner, Prizes will be sent to the mailing address or email address provided on the Contest entry form.

Limit of one (1) No Purchase Entry per person, per day during the Contest Period. No Purchase Entries must be received prior to the Contest Close Date. No Purchase Entries received after the Contest Close Date are void. Contest Sponsor reserves the right to disqualify an entry for any reason whatsoever at its sole discretion. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. No other form of submitting an entry is valid other than as stated above.  Multiple participants may not share the same email address.  Participants may not enter with multiple email addresses, nor may participants use any other device to enter under multiple identities.  Any participant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.

No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter the contest for any reason. The Contest Sponsor is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt.

 

PRIZE: Each individual (excluding residents of Alberta) who finds a golden can will be eligible to receive one (1) $500 CAD NFLShop.ca gift card (the “Gift Card Prize”). In lieu of the Gift Card Prize, eligible Alberta residents who find a golden can will be eligible to receive the equivalent value ($500 CAD) in official NFL merchandise (together with the Gift Card Prize, the “Prize”). Approximate retail value of each Prize is $500 CAD. Alcohol is not part of a Prize. Prizes are not transferable, resaleable or redeemable for cash. Prizes will be sent to the email address provided by the entrant at the time of entry.

EACH PRIZE WINNER IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A DECLARATION OF COMPLIANCE WITH THESE OFFICIAL RULES. ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.

 

GRAND PRIZE: There is one (1) grand prize available to be won consisting of one (1) trip for two (2) to Super Bowl LIX in New Orleans (the “Grand Prize”). The Grand Prize includes return economy class airfare between Canadian international airport closest to the Contest winner’s home and New Orleans, Louisiana,  three (3) nights hotel accommodation in New Orleans (based on double occupancy at hotel selected by Contest Sponsor), select meals at the hotel (3 breakfasts, 2 lunches and 2 dinners per person, as determined by Contest Sponsor), New Orleans tour activity on Saturday, February 8, 2025 (as determined by the Contest Sponsor), two (2) pre-game hospitality event passes (for winner and guest), ground transfers between hotel and airport in New Orleans, ground transportation to organized events and football game (as determined by Contest Sponsor), two (2) upper endzone tickets to attend Super Bowl LIX (for winner and guest) on February 9, 2025 (seats location subject to Contest Sponsor discretion), $400 CAD spending money allowance (payable to winner only in form of pre-paid credit card or interac e-transfer), commemorative souvenir merchandise, including official lanyard and game day program per person (subject to Contest Sponsor discretion), serves of event staff support in New Orleans  and taxes on included services. Travel documentation (including valid passport for travel to the United States), insurance, taxes, gratuities, additional transportation, food and beverage, medical vaccinations and/or proof of vaccinations where required for entry, and all other personal charges and expenses not specifically included in the above description are the sole responsibility of the contest winner and guest. Contest winner must hold a valid credit card for check-in, incidentals and security deposits as required by hotel(s) at time of travel.  Alcohol is not a part of the Grand Prize. The approximate retail value of the Grand Prize is $28,000 CAD (based on Toronto departure) and is not transferrable, resaleable or redeemable in whole or in part for cash.   The Contest Sponsor is not liable if travel is impeded or refused by reason or decisions of any governmental authorities (foreign or domestic), or other airline or airport authorities.  Regional travel restrictions may apply. Please consult local, provincial, and federal guidelines for travel restrictions related to COVID-19 prior to booking or participating in travel experiences. Winner and guests must abide by all venue and event policies, including but not limited to, showing a valid photo ID at venue for age verification and/or identification purposes if requested. The Contest Sponsor is not liable if entry to the venue is refused by reason or decisions of any governmental authorities (federal or provincial) or regional health authorities. The Contest Sponsor is not liable if the event associated with the Prize is cancelled for any reason. Additional ticket Terms and Conditions apply and can be found on the ticket(s) once awarded.

 

Contest Sponsor reserves the right to substitute all or part of the Grand Prize with item of equal or greater value in its sole and absolute discretion.

 

ODDS: The odds of finding a golden can are approximately 1 in 11,092. If you find a golden can and are confirmed as a Prize winner by the Contest Sponsor, your odds of winning a Grand Prize are approximately 1 in 59, subject to the number of golden cans redeemed and the number of successful no purchase necessary entries received prior to the Contest Close Date

 

AWARDING OF GRAND PRIZE:  The Contest Sponsor will select one (1) person from among all eligible individuals who found and redeemed a golden can during the Contest Period on December 16, 2024 at 12:00 p.m. EST via a random draw in Toronto, Ontario. The selected individual will be notified by the Contest Sponsor via email address (provided within the Web Submission Form at time of entry) within three (3) days of the draw (the “Notification”). If the entrant has not responded to the Notification within three (3) days of receipt of such Notification, another individual may, at the Contest Sponsor’s sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to a Prize.

Before the Grand Prize is awarded, the potential winner will be required to sign a standard declaration of compliance with the Official Rules and release forms releasing the Contest Sponsor, NFL Entities, and each of their respective affiliates, parent companies, subsidiaries, professional advisors, provincial liquor authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a prize as awarded, the administration of the Contest and the selection of a potential winner.

If a potential prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a prize, or incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit a prize. The Contest Sponsor may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner. The Contest Sponsor will not be responsible for failed attempts to notify any potential winner.

Prizes must be accepted as awarded. Prizes are non-transferable, non-resaleable and non-redeemable for cash. No substitutions, except by the Contest Sponsor, who reserve the right to substitute a prize or any portion of a Prize (including the Grand Prize) with a prize of equal or greater value. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. Prizes may be forfeited if delivery cannot be effected following reasonable efforts by Contest Sponsor. 

No communication will be entered into by the Contest Sponsor with entrants except with selected entrant(s). The Contest Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive notification or for the Contest Sponsor to receive a selected entrant’s response.

 

RELEASE:  By participating in the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Sponsor is final and without appeal, (iii) remises, releases and forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation  any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules and Regulations, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.

 

LIMITATION OF LIABILITY:  The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from:  (i) any entry, prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, text or SMS message or other communication sent or received to or from the Contest Sponsor or any of its agents or designees, for any reason; for any incorrect, untimely or inaccurate information, whether caused by a website, users or by equipment or programming errors associated with or utilized in the Contest; (iv)  any technical or human error which may occur in the processing of any entry or entries in the Contest; (v) for problems with the function of any website or website feature, howsoever caused; (vi) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vii) any functionality lost due to not having cookies enabled; (viii) for traffic congestion on the Internet; (ix) the security or privacy of information transmitted via computer networks; (x) breaches of privacy due to interference by third party computer "hackers" or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xi) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.

 

ERRORS:  The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the selection and announcement of winners, or the distribution of a Prize or the Grand Prize. In no event will the Contest Sponsor be liable for more than the stated number of Prizes in these Rules (at any level). If due to printing production, online, internet, computer or other error of any kind a Prize notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Sponsor official records and data (as determined by the Contest Sponsor in its sole an absolute discretion).

 

RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules.  Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination.  The Contest Sponsor reserves the right, at any time, in its sole discretion, to correct any errors, including without limitation, any typographical, printing, computer programming or Sponsor errors.  No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term.

 

DISQUALIFICATIONS:  The Contest Sponsor reserves the right at its sole discretion to disqualify any individual who is found (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Official Rules and Regulations; (iii) to have submitted an entry that is fraudulent or is not compliant with these Rules; (iv) to have falsely claimed they have found a golden can; or (v) to be acting in an un-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY ALTER OR DAMAGE ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR ANY OTHER REMEDY FROM ANY SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

 

DISPUTES:

QUEBEC RESIDENTS: SUBJECT TO APPLICABLE LAWS AND THESE OFFICIAL RULES, PARTICIPANTS EXPRESSLY ACCEPT THAT THE COURTS OF QUEBEC HAVE EXCLUSIVE JURISDICTION FOR ANY DISPUTE OR LITIGATION ARISING FROM OR RELATING TO THIS CONTEST AND AGREE TO SUBMIT TO THE JURISDICTION OF THE COURTS OF QUEBEC. THE VENUE FOR ANY LITIGATION OR DISPUTE BY A RESIDENT OF QUEBEC WILL BE MONTREAL, QUEBEC.

 

RESIDENTS OF CANADA, EXCEPT QUEBEC: ALL ISSUES AND QUESTIONS CONCERNING THE STRUCTURE, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE RULES, OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS AND THE CONTEST SPONSORS IN CONNECTION WITH THE CONTEST, SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE SUBSTANTIVE LAWS OF THE PROVINCE OF ONTARIO, WITHOUT REGARD TO ITS CONFLICTS OF LAW PRINCIPLES. ALL ENTRANTS CONSENT TO THE JURISDICTION AND VENUE OF THE PROVINCE OF ONTARIO.

 

PRIVACY STATEMENT: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at https://www.labatt.com/ca_en/privacy-policy

 

GOVERNING LAW:  Subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

 

SUBJECT TO APPLICABLE LAWS:  The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Sponsor, which are final and binding on all matters pertaining to the Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor. All federal, provincial and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.

 

LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.